QToys' mission is to design and manufacture products that are instrumental to physical and mental development of children from birth to seven years old. Their vision is that a child's skills of self learning are critical for the child's future success in this information age. Key values are:

Develop a self-learning attitude in children
Teach children reasoning and critical thinking skills
Foster self-learning through fun and educational play

They maintain a strong commitment to early learning in children, quality products, climate change and fair trade practices.

QToys products are GREEN from content to packaging and are handcrafted in Vietnam, offering fair pay to all workers and also offers apprenticeships to disabled workers.